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Handal Indah Sdn. Bhd. Launches “Bringing Smile to Life with myBAS Johor Bahru” Campaign at AEON Tebrau City Mall

Handal Indah Sdn Bhd Launches "Bringing Smile to Life with myBAS Johor Bahru" Campaign at AEON Tebrau City Mall

Handal Indah Sdn Bhd Launches "Bringing Smile to Life with myBAS Johor Bahru" Campaign at AEON Tebrau City MallJohor Bahru, Malaysia – 13 December 2024: Handal Indah Sdn Bhd is excited to announce the official launch of the “Bringing Smile to Life with myBAS Johor Bahru” campaign, aimed at increasing access to affordable and convenient public transportation for Malaysians.

This initiative encourages the public to register for the myBAS Johor Bahru PAS Transit program, providing eligible beneficiaries with unlimited rides on all myBAS routes in the state.

The campaign will be held at a registration counter beside the Christmas Decoration CenterStage of AEON Tebrau City Mall, offering 700 myBASKonsesi cards to eligible individuals. These cards, collectively valued at over RM1,209,600 in bus fares, provide users with unlimited travel for one year. The program is renewable annually as long as the myBAS Johor Bahru project remains active.

myBASKonsesi is available to eligible Malaysian citizens, including:

  • Children (7–17 years old)
  • Senior Citizens (60+)
  • Persons with Disabilities (PWD)

Additionally, the myBAS50 option offers unlimited rides for 30 days at a special price of RM50 for Malaysians aged 18–59. These benefits can be accessed through Malaysian ICs, myBASKonsesi cards, or the LUGO App, a convenient platform that allows users to track myBAS Johor Bahru bus routes.

Mr. Riduan Salleh, Project Manager for myBAS Johor Bahru, emphasized the campaign’s importance: “This event is designed to help families and individuals register for the myBASKonsesi card, which offers unlimited rides, making transportation more affordable and accessible for all. We are thrilled to provide this opportunity for those in need of reliable public transport.”

Handal Indah Sdn Bhd Launches "Bringing Smile to Life with myBAS Johor Bahru" Campaign at AEON Tebrau City MallMr. Nasrullah Bin Abd Mutalib, AEON Mall Tebrau City’s Shopping Mall Manager, echoed the sentiment: “We are excited to collaborate with Handal Indah Sdn. Bhd. to make the myBAS Johor Bahru program more accessible, especially for school children, as they benefit from this initiative during the year-end holiday period.”

The registration counter at AEON Tebrau City Mall will operate for 7 days, allowing ample time for individuals to sign up. In partnership with AEON, FANPEKKA, and Star Kids, children visiting the indoor theme parks at AEON are also encouraged to register for a FREE myBASKonsesi card.

Ms. Lim Chern Fang, Chief Marketing Officer (CMO) of Handal Indah Sdn. Bhd., expressed her enthusiasm for the campaign: “We are working closely with Jabatan Pendidikan Negeri Johor to ensure that children in covered areas can easily register for the myBASKonsesi card. This program will ease transportation costs for families, particularly those who rely on myBAS Johor Bahru services.”

Ms. Indrimita, Assistant Manager for Marketing, also highlighted the program’s social impact: “Through this initiative, we aim to provide communities with affordable, reliable transportation while supporting the government’s vision for sustainable public transit. We are excited to see the positive impact of this program on our beneficiaries.”

A total of 51 Malaysian children, along with two NGOs—Pertubuhan Kebajikan Pusat Jagaan Nesam and Gabungan NGO Prihatin Johor—were present at the launch event. These organizations are working to identify additional beneficiaries within their networks who would benefit from the myBAS services.

In addition, Fanpekka and SDS have pledged their support for this program. Fanpekka encourages children who visit their premises to register for the myBASKonsesi card, while SDS aligns with the campaign’s theme of “Share, Dine, and Smile” to further amplify the program’s impact.